Media Kit Guide

Your media kit is often the first impression you make on a brand—and most riders are guessing their way through it.

This guide breaks down exactly how to create a media kit that actually gets attention. You’ll learn what brands are really looking for, how to position yourself beyond just follower count, and how to present your experience, values, and goals in a way that makes sense from a marketing perspective.

Inside, we walk through each section of a strong media kit, what to include (and what to leave out), and how to turn your riding career into something brands see as a valuable partnership, not just a request for free product.

Whether you’re starting from scratch or refining what you already have, this guide gives you the structure and clarity to build something that works.

• Pair with our One-Page Media Kit
• Pair with our Multi-Page Media Kit

Digital Product Disclaimer

All digital resources are delivered as PDF files. After purchase, you will receive an email with your download.

Digital templates are created using Canva. You will receive a PDF containing a link to access your template. To edit the template, you will need to create a free Canva account.

Due to the nature of digital products, all purchases are non-refundable.

If you experience any issues accessing your files, please contact us at thesponsoredequestrian@gmail.com